Small card, big impact
Bank The Basellandschaftliche Kantonalbank (BLKB) launches the new Maestro charity card for the Job Factory with a large-scale advertising campaign by Schneider, Berthoud.
Bank With a large-scale advertising campaign by Schneider, Berthoud, Basellandschaftliche Kantonalbank (BLKB) launches the new Maestro charity card for the Job Factory. The card is the result of BLKB's desire for a sustainable commitment to the region. Ten francs of the annual fee will be credited directly to the Job Factory. In addition, the Job Factory receives 0.25 percent of the amount for every payment made with this card. The Job Factory is a company that has been a pioneer in the fight against youth unemployment since it was founded in 2000. The advertising measures include advertisements, mailings, posters and brochures. There is also a five-minute trailer and a broadsheet.
