Clothes make househusbands

Fashion Housework is known to be one of the most frequent points of contention in a partnership with a shared household, and it is usually the Venusian's lot to persuade the Martian to finally pick up the broom. At least when it comes to laundry care, the female sex is now receiving support from the Zurich fashion chain Big. No, Big is not opening a laundrette, but it is offering such "hot" fashion that even the most stubborn household grouches will enjoy washing, ironing and sewing. Just so that her partner can wear the good pieces again quickly. Will the revolutionary idea from creative duo Danielle Lanz and Markus Ruf work? The field research will show.