Soundscapes for all
Metzgerlehner is in charge of the Hear the World initiative for Phonak.
In the world, 16 percent of the population suffers from hearing loss. These people receive technical help thanks to the latest digital hearing systems and high-end hearing aids from Phonak. However, the Phonak Group, based in Stäfa, is not only involved in research and technology to help people with hearing loss. The Hear the World initiative launched by Phonak also aims to raise awareness of hearing and the consequences of hearing loss in the world. The initiative is supported by Plácido Domingo, Annie Lennox, Lenny Kravitz and other world-famous musicians. They have been photographed by Bryan Adams for various communication measures.
Following the successful launch of Hear the World in 2006, the agency Metzgerlehner Worldwide Partners in Erlenbach has now also been commissioned by Phonak to further develop the campaign at distribution level. The campaign invites the public to take a free hearing test. In addition to advertisements and a brochure for specialist dealers, it also includes various advertising materials for the POP.
The Hear the World magazine is an important platform for the initiative. This is published four times a year on topics relating to hearing culture. The net proceeds from the subscriptions are donated to the Hear the World Foundation. This supports projects for people with hearing loss. pan
Following the successful launch of Hear the World in 2006, the agency Metzgerlehner Worldwide Partners in Erlenbach has now also been commissioned by Phonak to further develop the campaign at distribution level. The campaign invites the public to take a free hearing test. In addition to advertisements and a brochure for specialist dealers, it also includes various advertising materials for the POP.
The Hear the World magazine is an important platform for the initiative. This is published four times a year on topics relating to hearing culture. The net proceeds from the subscriptions are donated to the Hear the World Foundation. This supports projects for people with hearing loss. pan
Musician and multimedia artist Bryan Adams photographed stars listening for the Phonak Hear the World campaign.
