Kisag launches digital campaign «The Pleasure Maker»
Kisag, the long-established Swiss manufacturer, is launching its 2026 digital advertising campaign under the tagline «The Joy Maker.» In a twelve-part video series, the company positions itself as an indispensable part of everyday family life and focuses on emotional moments of joy.
The traditional Swiss manufacturer Kisag is launching its 2026 digital advertising campaign under the motto «The pleasure maker». In a twelve-part video series, the company positions itself as an indispensable companion in everyday family life. The campaign focuses on those precious moments when Kisag products are far more than just kitchen gadgets: They become saviors of good humor and guarantors of genuine emotions.
When everyday life becomes a stage for pleasure
At the heart of the campaign are 12 professionally produced short videos, which were primarily designed for digital channels and social media. The focus is on the authentic life of a modern family. Kisag deliberately avoids a sterile advertising aesthetic and instead focuses on approachability, humor and a likeable visual language.
«We want to show that indulgence doesn't have to be a luxury item for special occasions, but an integral part of our everyday lives,» explains Alexander Dischö, Head of Marketing & Communications at Kisag. «Our products are designed to make everyday life easier and create specific moments of pleasure that will be remembered.»
Creative cooperation: from the idea to the cut
The strategic concept and the detailed storyboards come directly from Kisag under the direction of Alexander Dischö. Motion Production is responsible for the visual realization. With great sensitivity for rhythm and sound, the stories of the «Genussmacher family» were staged in such a way that they emotionally engage the audience.
With this campaign, Kisag is also underlining its claim to combine innovation with Swiss tradition and joie de vivre in 2026. The videos will be published successively on all popular social media platforms from April.
About Kisag
Kisag is an internationally active company with Swiss-quality branded products that are known far beyond the country's borders. As part of the Vebo Group, the company bears a high level of social responsibility and works together with various local companies that offer sheltered employment. With products for cooking at the table such as rechauds, caquelons, lighters and flambé burners for fondue and raclette as well as practical kitchen gadgets made of silicone and stainless steel and professional appliances such as can openers and hand blenders, the company inspires not only amateur chefs but also ambitious restaurateurs. At the site in Bellach (SO), 26 employees work for over 3,000 active customers every day.
More information: www.kisag.ch
