Cinema advertising: LockIn wins YES Media Award with the FokusBox
The mini-company LockIn from Stiftsschule Einsiedeln has won the YES Media Award 2026. With their «FokusBox,» the team impressed the expert jury from Shining Film, Weischer.Cinema, and Young Enterprise Switzerland. The winning team will receive a professionally produced movie theater commercial, which will then be shown in Swiss movie theaters.
For the twelfth time, ten mini-companies participating in the Company Programme of the non-profit organization YES were given the opportunity to present their self-founded company to a jury from the media industry at the YES Media Award and win the production of a professional cinema spot with experts.
Creativity and entrepreneurial spirit at Kino Toni
Over 200 mini-companies were founded in August as part of the Company Program. The ten of them that were best suited to commercial marketing in cinemas were allowed to present their business ideas at the Toni cinema at Zurich University of the Arts on March 5, 2026. Not only ingenuity, but also technical expertise was required, as independent products or services had to be created, produced and marketed.
The numerous hours of preparation and stage fright were worth it. The young people were well prepared and presented with a great deal of self-confidence and humor. The students also mastered the jury's critical questions with flying colors. "I have great respect for the young entrepreneurs we have seen today. What they have achieved here today shows courage and entrepreneurial spirit. I wouldn't have been able to do that so well at such a young age," says Stefan Bircher, producer and Founding Partner at Shining Film.
LockIn wins with the FokusBox
After three exciting hours, the eagerly awaited moment followed: the YES Media Award went to LockIn. With their "FokusBox", you consciously put your cell phone aside, collect coins and can redeem them for discount codes and vouchers from LockIn's partners - box to. Focus on. - is therefore their slogan.
After the successful pitch, the winning team will only have a short breather. The finished spot will celebrate its premiere on May 30, 2026 at the national final of the Company Program at Zurich Main Station and will then be broadcast in Swiss cinemas by Weischer.Cinema. "The ambition shown by the young people is really impressive. Supporting LockIn with a commercial and making the idea fly is simply fun," says Eveline Kneubühl, Director of Operations at Weischer.Cinema Switzerland.
The YES Media Award recognizes the mini-company that shows the greatest potential for successful marketing in cinemas. The prize includes the professional production of a cinema commercial and its placement in Swiss cinemas. The commercial will be produced by students of the Cast / Audiovisual Media course at Zurich University of the Arts as part of the "Producing on commission" module.
More information: https://yes.swiss
