Cinema marketer Werbeweischer opens branch in Zurich
Werbeweischer has opened its Swiss office at Bellevue in Zurich. From next year, the Hamburg-based cinema marketer will be working in exclusive cooperation with CT Cinetrade and its subsidiary, cinema operator Kitag.
Werbeweischer also works closely with Werbe+Verlags AG, also based in Zurich, on cinema marketing in Switzerland. Thomas Berner, Managing Director of Werbe+Verlags AG, has been President of the Zurich Cinema Association (ZKV) since 1999.
Werbewoche reported on the expansion into Switzerland back in July. Read more about this: Florian Weischer, personally liable partner of the Weischer Media Group, and Nils Schilling, Managing Director of WerbeWeischer, in conversation with Werbewoche Editor-in-Chief Pierre C. Meier.
As part of its expansion, Werbeweischer has developed a new cinema advertising model. In future, advertising customers will be able to use the "Werbeweischer Cinema Reloaded" model to address target groups in cinemas without wastage, the cinema marketer said in a press release on Thursday. With this model, only the contacts actually reached are paid for on a "cost per visit" basis.
