Kingfluencers is the official agency partner of L'Oréal in Switzerland
Since 2024, Kingfluencers has been the exclusive partner for all of the L’Oréal Group’s influencer campaigns in Switzerland. The agency successfully won the account in a pitch.
Influencers are an integral part of many brand campaigns to reach and engage consumers on social media. In the course of its DACH pitch for influencer agencies to support the L'Oréal Group's campaign coordination in Germany, Austria and Switzerland, Kingfluencers successfully won the tender for Switzerland.
The Zurich-based agency has been working with L'Oréal since 2020. Starting this year, Kingfluencers will support the influencer strategies and annual content calendars for the L'Oréal Group brands in Switzerland. Kingfluencers' tasks also include monitoring, reporting and other aspects.
Milestone for Kingfluencers
According to Kingfluencers, winning the pitch for Switzerland and the continued collaboration with the L'Oréal Group is an important and significant milestone in the history of the Swiss agency. The L'Oréal Group has 37 global brands worldwide in the hair, skincare, make-up and perfume sectors. Social media campaigns with Swiss tennis player Belinda Bencic and singer Chiara Castelli have already been produced for L'Oréal in Switzerland with Kingfluencers.
