Kernbrand launches magazine for brand management
The St. Gallen-based branding agency Kernbrand is launching its own trade magazine under the title *Mensch Marke*. The first issue was published in April.
It is all about "Strong brands". For example, Marc T. Tümmers, CEO of Kägi Söhne, has his say on the subject of brand management. In addition, Kernbrand presents readers with 40 pages of interesting facts about crowdsourcing, corporate design and psychological aspects of branding, keyword: neuromarketing. According to the press release, the aim of the magazine is to provide interested company managers of SMEs and NPOs with in-depth insights into brand development, management and maintenance. And to provide them with interesting and helpful specialist know-how for their own work. Kernbrand relies on a balanced mix of specialist articles and numerous illustrative examples.
Magazine for brand management
Questions that the magazine explores in issue one include: How do social media platforms work? And how can they be used for brand management? What is sustainable corporate design based on and how can you play with it? Or what happens in the mind of the buyer when they are enthusiastic about one brand but ignore another. Finally, Kernbrand lets three brand experts have their say in an interview and asks them about what makes brands successful in the long term. Mensch Marke is not available in stores, but is sent to a selected distribution list. However, interested parties can order the magazine free of charge via the agency's website order or it there download as PDF. The core brand team headed by agency boss Christoph Ottiger is responsible for the concept, design and text of Mensch Marke.
