No waiting time for fine coffee

Delizio is not a copy of Nespresso, but "the real alternative". A cleverly coordinated interplay of coffee capsules and coffee machines. The airtight capsules preserve the aromas of exquisite coffees from the world's best growing regions. The machines impress with their award-winning design and offer quick and easy preparation. Delizio is now going on the advertising offensive with this claim. The creative agency Ruf Lanz was commissioned and was able to prevail in a multi-stage evaluation process. In the campaign, the creatives combine the quality of Delizio's fine coffee with the record warm-up time of the Delizio machine. This takes just 15 seconds and is therefore currently in pole position for the rest of the race among all known providers. The generously and elegantly designed advertisements show connoisseurs bringing the capsule to their mouths like a cup of coffee. Thanks to Delizio, the path from capsule to coffee enjoyment is "shorter than ever". Instead of a celebrity, real people have been cast. The three subjects were photographed by Chris Tribelhorn. To further dramatize the 15-second warm-up time, there is an online competition: if you manage to fill in a form with your name and address within 15 seconds, you can win a coffee machine. According to the agency, someone manages to do this every quarter of an hour. The competition runs for ten days. Andreas Panzeri