No print and cyber lions for Switzerland
Cannes: No awards for Swiss advertising in Cannes: The country failed to win any prizes, neither in the Cyber Lions category nor in the «Press & Outdoor» competition.
No Swiss advertising in Cannes: neither at the Cyber Lions nor in the "Press & Outdoor" competition could a prize be picked up; three advertisements and one poster made it onto the shortlist. The exhibition of the finalists showed the high level of international competition and a clear tendency towards cheekier advertising. With the best will in the world, there was nothing to be gained for Switzerland in this environment.
