No newcomer award for Switzerland
Last year, Pius Walker—who was named Advertiser of the Year on Wednesday—and his Walker advertising agency were selected as the «Newcomer Agency of the Year 2006» by the German Advertising Yearbook. Unfortunately, the Swiss came away empty-handed this year.
Last year, Pius Walker and his Walker advertising agency were named "Newcomer Agency of the Year 2006" by the German Advertising Yearbook. Unfortunately, the Swiss were left empty-handed in this year's competition: The title goes to the Hamburg agency Reinsclassen. It positions itself as an "agency for language". The jury praised its unique selling point in the highly competitive advertising market. The two founders, Armin Reins and Veronika Classen, have been implementing the credo "Language makes brands - language sells" together with an 18-strong team since February 2005. The jury of the Yearbook of Advertising can also award a newcomer prize for the Switzerland/Austria region, but is not obliged to do so. There were no merits for Switzerland this year, but the publishing house Econ-Verlag is calling on the Swiss to submit numerous entries next year.
