No danger for the Terminator
Erdöl Lesch + Frei makes a film with California's future governor.
Erdöl Lesch + Frei makes a film with California's future governor.
Heating with oil is cheap and, thanks to new technologies, increasingly environmentally friendly; you can continue to warm up to it for a long time to come. "Oil reserves are secured for generations," says the Swiss Petroleum Association. On behalf of the Swiss Petroleum Association, the Zurich agency Lesch + Frei has been communicating this future security on TV and in print for a year now. Using children and their plans for the future as subjects, the advertisers argue that now that winter has returned, television advertising is back on the air with two new commercials. Both are stylishly staged and pleasantly calm. "So soothing that the mischievousness behind them seems all the more biting," says CD Thomas Lüber. Both commercials answer the question: "How much longer can you heat with oil?"
A look into the future
In one commercial, a young boy is bored at a wedding party until he discovers the cake, takes the chocolate bride and groom off the cake, bites the groom's head off and puts the bride back on the cake. The voiceover answers the question posed at the beginning: "Until he becomes a divorce lawyer, and many more winters to come."
In the second movie, a boy stands in front of the mirror and practices bodybuilding poses. And how long will you be heating with oil? "Until he becomes governor of California", is the allusion to the long career path of bodybuilder and actor Arnold Schwarzenegger.
Both commercials can now be seen on all Swiss public broadcasters and private stations. The commercials were produced by Chocolate Films.
TV commercial: Will the boy be a bodybuilder or a governor?
Andreas Panzeri
Heating with oil is cheap and, thanks to new technologies, increasingly environmentally friendly; you can continue to warm up to it for a long time to come. "Oil reserves are secured for generations," says the Swiss Petroleum Association. On behalf of the Swiss Petroleum Association, the Zurich agency Lesch + Frei has been communicating this future security on TV and in print for a year now. Using children and their plans for the future as subjects, the advertisers argue that now that winter has returned, television advertising is back on the air with two new commercials. Both are stylishly staged and pleasantly calm. "So soothing that the mischievousness behind them seems all the more biting," says CD Thomas Lüber. Both commercials answer the question: "How much longer can you heat with oil?"
A look into the future
In one commercial, a young boy is bored at a wedding party until he discovers the cake, takes the chocolate bride and groom off the cake, bites the groom's head off and puts the bride back on the cake. The voiceover answers the question posed at the beginning: "Until he becomes a divorce lawyer, and many more winters to come."
In the second movie, a boy stands in front of the mirror and practices bodybuilding poses. And how long will you be heating with oil? "Until he becomes governor of California", is the allusion to the long career path of bodybuilder and actor Arnold Schwarzenegger.
Both commercials can now be seen on all Swiss public broadcasters and private stations. The commercials were produced by Chocolate Films.
TV commercial: Will the boy be a bodybuilder or a governor?
Andreas Panzeri
