No more Formula 1 races on SRG?
According to Sonntagsblick, SRG Director General Armin Walpen wants to drop Formula 1 race broadcasts from the schedule after the 2007 season, against the wishes of other TV executives. SRG loses about two million francs annually on Formula 1 broadcasts.
According to Sonntagsblick, SRG Director General Armin Walpen wants to remove Formula 1 race broadcasts from the program after the 2007 season, contrary to the ideas of other TV bosses. The newspaper reports that Ingrid Deltenre, Director of Swiss Television, and her colleagues from French and Italian-speaking Switzerland, as well as SF Sports Director Urs Leutert, are against canceling race broadcasts. The reason for the cancellation is apparently cost-cutting measures; Walpen announced at the beginning of the year: "No more Formula 1 broadcasts on SRG channels. SRG has to save money.". The rights cost SRG CHF 3.5 million a year, which is offset by only CHF 1.5 million in advertising and sponsorship income. Sonntagsblick, on the other hand, believes that the revenue potential of the program, which is watched by an average of 300,000 viewers, has not yet been exhausted.
