«No coincidence»: Swiss Post Advertising sees double
Two is better than one. At least in the second wave of «No Coincidence.» On August 31, 2026, Swiss Post Advertising launched the campaign’s sequel, developed in collaboration with the creative agency brinkertlück
The first wave in April already banished chance from advertising in a humorous way. The sequel builds on this idea and shows how relevant messages reach their target audiences precisely and based on data.
Specifically, in four playful scenarios, dog owners, roller skaters, hobby horsing enthusiasts, and Pilates fans each encounter their «double.» The scenarios demonstrate that, with the right data foundation, even target groups with specific interests can be reached. To achieve this, Cross-Moments-Advertising combines data with high-impact advertising channels to reach target audiences precisely and data-driven, creating relevant advertising moments in their everyday lives. In this way, the campaign brings the tagline “Advertising that arrives at the right moment” to life.
«Good advertising should leave as little as possible to chance. That’s exactly the idea behind Cross-Moments Advertising. With »No Coincidence,’ we’re translating that concept into a campaign in a very striking and surprising way,” says Karina Chodorowska, Head of Marketing and Sales Solutions at Swiss Post Advertising.
The campaign will run on digital platforms, via social media and programmatic display, in print media, on digital out-of-home (DOOH) screens, and on Spotify. It will be featured in German-speaking and French-speaking Switzerland in German, French, and English.
