No smoking ban for Lesch+Frei in Germany

 The Zurich agency Lesch+Frei has defended the account for the corporate campaign of British American Tobacco (BAT) Germany in a pitch. The agency had already positioned the tobacco multinational in Germany from 2000 to 2006 with a campaign on the subject of responsibility. According to Lesch+Frei, this helped the company to become a credible opinion leader in the debate on smoking. The agency has now been awarded the newly defined budget following a pitch. In addition to the responsibility issue, the campaign also includes trade measures. The new appearance will initially be seen in Germany and England, with the first motifs being used from March.