Not a promise full of holes

 
Käse Publicis shows for Emmentaler that the cheese may now bear the AOC seal of quality. 
CD Jean-Etienne Aebi and his team at Publicis present modern commercials for traditional cheese.Emmentaler Switzerland is now AOC. The seal of quality, which is known from exclusive wines, confirms the strict promise of origin and quality of the original. The advertising agency's task was to make consumers aware of this product advantage.
The result is three TV commercials that show in a humorous way how the cheesemakers themselves react to the AOC seal of quality. As down-to-earth people, they are proud of the award, but not particularly surprised. After all, their Emmental cheese has been made from fresh raw milk of outstanding quality for centuries.
The commercials will be broadcast until the end of November in German-speaking Switzerland and with French and Italian subtitles in French-speaking Switzerland and Ticino. They were produced by Ping Pong Film and directed by Christian Aeby. The commercials will be supplemented by advertisements in the national print media.
Andreas Panzeri