No Feldschlösschen at the Tour de Suisse
Sponsorship: The Feldschlösschen beverage company will not renew its expiring sponsorship agreements with the Tour de Suisse (TdS) and the Swiss Ice Hockey Association (SEHV).
Sponsoring The Feldschlösschen beverage group is not renewing the expiring sponsorship contracts with the Tour de Suisse (TdS) and the Swiss Ice Hockey Association (SEHV).Sponsoring The Feldschlösschen beverage group is not renewing the expiring sponsorship contracts with the Tour de Suisse (TdS) and the Swiss Ice Hockey Association (SEHV). The decision follows a cost-benefit analysis of all commitments. Despite very good awareness levels and public response, according to marketing manager Kim Christensen, the primary target groups could only be reached inadequately. Feldschlösschen has been the main sponsor of the Tour since 2000 and is participating for the last time this year. Its involvement with the SEHV comes to an end in the spring after six seasons. In future, Feldschlösschen intends to concentrate its field hockey activities exclusively on the club level, such as the Spengler Cup.
