No boom for paid content

Paid online content will not win a flower pot in the foreseeable future, according to Swiss experts surveyed by the media research company Publicom. The majority rated the prospects of media groups being able to generate at least 10 percent of their revenue from paid content on the Internet within the next five years as "poor" or "very poor". The mere secondary use of existing content is not enough: the panel rates the probability that online users will pay money for news as low.