Buying frenzy in front of the supermarket
The Marengo PR agency organizes game shows for the Coop Supercard
The PR agency Marengo is organizing game shows for the Coop SupercardIf you want to watch chariot races, you can either rent "Ben Hur" from the video store or visit the Swiss Coop shopping centers this summer. To mark the launch of the Coop Supercard, PR agency Marengo is organizing game events that are all about one thing: shopping until the shopping cart tips over.Coop Supergames will be held at thirty locations throughout Switzerland from the beginning of June to the end of September. The aim of the events is to introduce consumers to the benefits of the Coop Supercard in a fun way.
The game principle is simple: armed with oversized shopping trolleys, the competitors race through an obstacle-filled course and cram as many items as possible into their vehicles. Points are awarded for each item collected. However, only racers who know how to master hazards such as wobbly plastic mats can get hold of particularly valuable consumer goods.
"The Coop Supercard rewards loyal customers with rewards," explains Benedikt Pachlatko, Head of Supercard at Coop Switzerland. The card is a long-term project designed to promote customer loyalty and increase sales.
After the first events, both Pachlatko and the Marengo staff are satisfied with the success of the public. "The game appeals to all age groups," reports Alex Beeler, who developed the game concept at Marengo. Even 60-year-olds take part in the shopping battles.
Let's hope that the fired-up Coop customers will get used to the usual traffic rules between the shelves again in their daily shopping. Bruno Amstutz
The game principle is simple: armed with oversized shopping trolleys, the competitors race through an obstacle-filled course and cram as many items as possible into their vehicles. Points are awarded for each item collected. However, only racers who know how to master hazards such as wobbly plastic mats can get hold of particularly valuable consumer goods.
"The Coop Supercard rewards loyal customers with rewards," explains Benedikt Pachlatko, Head of Supercard at Coop Switzerland. The card is a long-term project designed to promote customer loyalty and increase sales.
After the first events, both Pachlatko and the Marengo staff are satisfied with the success of the public. "The game appeals to all age groups," reports Alex Beeler, who developed the game concept at Marengo. Even 60-year-olds take part in the shopping battles.
Let's hope that the fired-up Coop customers will get used to the usual traffic rules between the shelves again in their daily shopping. Bruno Amstutz
