Kargo designs "bike to work" campaign
Kargo Kommunikation, based in Bern, has won a pitch from Pro Velo Switzerland. The agency will design the communications campaign for «bike to work» from 2014 to 2016.
Starting in 2014, the agency will seek a focus on cross-media presence. "We are focusing on the connection between online and offline with an emphasis on community building and social media," says Christoph Balsiger, owner of Kargo Kommunikation. The new appearance will be fresh, cheeky and eye-catching as well as convincing with lifestyle character.
The national "bike to work" campaign was launched in 2004 by Pro Velo Schweiz to promote cycling at work. Around 1,600 companies with a total of 770,000 employees participate in the national "bike to work" campaign.
Teaser image: Biketowork.ch
