Cantonal banks switch to SFLB

Spillmann Felser Leo Burnett (SFLB) is the new advertising agency of the Association of Swiss Cantonal Banks (VSKB), replacing Wirz Werbung as budget holder. SFLB impressed in a competitive presentation with a creative concept that focuses on people and dramatizes the most important core values of the cantonal banks in a credible way, advertising manager Elisabeth Bürgin was quoted as saying in a press release. The new umbrella image campaign is to be launched in 2004 with several TV commercials.