Canton Jura wants to improve its image in Basel

From April 24 to May 21, the canton of Jura will be present in Basel with posters and streetcar advertising. This is one of three effective advertising campaigns by the Jura government to promote the image of the canton of Jura. With the giant poster in Basel's main railway station, posters in larger railroad stations in the city and agglomeration and additional streetcar advertising, the canton of Jura aims to raise public awareness and intensify relations between the two regions. The Jura is also hoping for effects on tourism and the economy. Two further campaigns are planned in French-speaking Switzerland in connection with sporting events. The government is spending CHF 200,000 on the campaign in Basel and the two advertising campaigns in French-speaking Switzerland.