Canton Aargau: People make the future

The guiding principle "People make the future" was developed in a multi-stage process led by the State Chancellery and involving all departments as well as some external institutions. The agency conducted around 20 individual interviews in order to later bring all stakeholders into the campaign boat.

In a first step, the development model 2013-2022 of the government council was placed under the motto "Canton Aargau - people make the future". A multimedia image presentation will now be completed by the end of the year. One of the main elements of this is a short image film. The agency announced it in a press release on Monday. From now on, the film will be used for official appearances, visits, representation events as well as for marketing and PR activities of the Canton of Aargau.

Responsible at Canton Aargau: Peter Buri (Government Spokesman/Head of Communications Government Council). Responsible at Alpha 245: Diana Rossi (creative direction/text), Hekuran Abdyli (art direction), Andrea Staub (consulting), Pam Hügli (overall responsibility). Film production: Plan B. Soundtrack: Jingle Jungle.
 

Canton Aargau image film from Alpha 245 on Vimeo.