Fight for campaign for new .swiss extension
According to the Handelszeitung, three Zurich-based agencies are in the final round of the competition for the lucrative Bakom campaign for the new .swiss domain extensions.
Last fall, the Federal Office of Communications (OFCOM) invited tenders for a campaign worth up to CHF 1.5 million. The aim is to make the new .swiss internet extension known to the general public. It is now clear which three agencies have been shortlisted for the lucrative contract, as the Handelszeitung reports. They are Farner Consulting, Ogilvy & Mather and CR Kommunikation. The companies now have until the end of April to submit the best proposal. The campaign is particularly interesting because the .swiss ending is one of the very few in the world that has a direct link to a country, says an insider. The info campaign, which has been awarded the contract, will run from June to September 2016. From this fall, applicants will be able to request an Internet address ending in .swiss if they can prove a clear connection to Switzerland, according to Bakom. The prices for the new .swiss ending are not yet known.
