Vive le cheese" campaign launched in honor of cheese diversity
The "Vive le Cheese" campaign is being launched in Switzerland. The aim is to draw attention to the great variety of French cheeses.
More than 1,000 different types of cheese are counted in France - of which 45 currently have the AOC seal and 42 the protected designation of origin AOP. The "Vive le Käse" campaign launched a photo contest on the Vivelekaese.ch website in honor of this great cheese diversity and is also already present on the Facebook online platform with over 800 fans and an online game. Participation in the photo contest is simple. All that is needed is a picture showing the cheese fan together with his favorite French cheese. Interesting prizes await the winners.
In addition to simply imparting knowledge, the campaign aims to bring Swiss consumers closer to a piece of the French "savoir vivre". The campaign also calls this: "Les moments du bien vivre" - or in other words: "Simply live well!". To this end, recipes are regularly posted on Facebook, links are posted, or people are simply asked for the favorite cheeses of the already more than 800 fans. In addition, fans can play a cheese game to discover which type of cheese they like best.
At the heart of the campaign are the four fictional personalities Caroline Brie - the delicate dreamer, Julia Camembert - the refined seductress, Urs Munster - the spicy adventurer, and Thoma Bleu - the vigorous companion. The four personalities will accompany the campaign during the next months.
"Vive le Cheese" is sponsored by the French dairy association CNIEL, the Centre National Interprofessionnel de l'Economie Laitière and the organization FranceAgriMer. The implementation in the seven European countries Belgium, Holland, Spain, Germany, Italy, England and Switzerland is organized by Sopexa.
In addition to simply imparting knowledge, the campaign aims to bring Swiss consumers closer to a piece of the French "savoir vivre". The campaign also calls this: "Les moments du bien vivre" - or in other words: "Simply live well!". To this end, recipes are regularly posted on Facebook, links are posted, or people are simply asked for the favorite cheeses of the already more than 800 fans. In addition, fans can play a cheese game to discover which type of cheese they like best.
At the heart of the campaign are the four fictional personalities Caroline Brie - the delicate dreamer, Julia Camembert - the refined seductress, Urs Munster - the spicy adventurer, and Thoma Bleu - the vigorous companion. The four personalities will accompany the campaign during the next months.
"Vive le Cheese" is sponsored by the French dairy association CNIEL, the Centre National Interprofessionnel de l'Economie Laitière and the organization FranceAgriMer. The implementation in the seven European countries Belgium, Holland, Spain, Germany, Italy, England and Switzerland is organized by Sopexa.
