Campaign "Against violence" on own initiative

Since December 14, 2009, twelve well-known personalities from Eastern Switzerland have been appealing against violence: the striking posters are displayed on over 200 walls, signs, boards and windows throughout St.Gallen. There is no organization or institution behind the campaign, it is purely their own initiative.

Editorial - December 16, 2009

It all started with an idea from St.Gallen photographer Tobias Siebrecht: the idea of no longer looking away, but doing something about it. Because everyone can take a stand against violence. And this is becoming increasingly necessary, as the propensity for violence is on the rise, according to a Vitamin2 press release. The attacks are becoming more and more brutal - and senseless. In conversations, Siebrecht discovered that he was not the only one fed up with this. Other exponents of art and culture in St.Gallen were prepared to take a stand on the posters. They all waived their fees, as did the designer Dominic Rechsteiner, the copywriter Hank Sulkowsky and the St.Gallen advertising agency Vitamin, which was responsible for the concept and organization. This gave the idea a face. On posters and also on the street, in clubs and at events, the NO-Pin makes a further statement. Discreet, but unmissable.
Responsible at "Against Violence": Tobias Siebrecht (photography and scouting). Responsible for vitamin 2: Hank Sulkowsky (text), Dominic Rechsteiner (design). Typotron (printing small posters), Riesenpunkt (printing F4 posters), Printlounge (NO pins), Clear Channel Outdoor (billboard F4) and 8 days a week (billboard small posters).