Campaign for the rights of children

Every child in this world has the right to be a child."When I grow up, I want to be an astronaut" - every child in the world dreams of their future in one way or another. And simple objects, such as kitchen utensils or cardboard boxes, make the dream come true for a short time, letting you fly into space or discover foreign worlds. It is important for every child to live out their imagination and travel to a world full of laughter and adventure. It lets them forget their worries for a moment and escape from everyday life, regardless of whether they are growing up in Switzerland or in a refugee camp. This right of children to simply be children is emphasized by the new campaign of the leading Swiss children's aid organization Terre des hommes (Tdh), which is currently flickering across the screen and adorning posters in the larger Swiss cities. The focus is on the happiness of children at play, while the suffering that many children experience every day fades into the background for once. "Children want nothing more than to grow up protected and be able to develop. This is not only a completely natural need, it is an internationally recognized right," says Jessica Schweizer, Director of Communications and Fundraising at the aid organization, and mother. This fundamental right is illustrated by the slogan of the Tdh campaign: "Every child in the world has the right to be a child. If the voice at the end of the TV commercial sounds familiar, you will have recognized the Solothurn accent of SRF weather presenter Sandra Boner. The Tdh ambassador supports the campaign because it "focuses on the ability of all children to believe in a positive future, even under difficult circumstances. We adults must help them to make their dreams come true." The campaign was developed by the Bern-based creative agency Numero 10: "We are convinced that children have an extraordinary talent that must be protected: their imagination. The power of their dreams can turn any small piece of cardboard into an impregnable fortress! We decided to focus on these moments of carefreeness, freshness and lightness because it seemed to us the best way to emphasize that, whatever the situation, all children have the right to be children. Quite simply."