Campaign: "De Willi gits uf Ricardoshops.ch"

Ricardo.ch launches with Ricardoshops.ch Switzerland's new online shopping center (Werbewoche.ch reported). The shopping portal currently features around 2.5 million products from over 35 retailers in the categories Electronics & Computers, Fashion & Jewelry, Children & Games, Entertainment & Media, Cosmetics & Health, Home & Household, Wine & Indulgence and Sports & Leisure.

This abundance of offers, combined with the simple handling has Ricardoshops.ch in the claim "Simply everything. Everything simple. The company is now launching an advertising campaign to draw attention to the tangible benefits of an online shopping center. Three TV commercials, a new website and a banner campaign focus on the "want to have" feeling. Because whenever it's "Will i", the solution or the coveted object is sure to be found quickly and easily at Ricardoshops.ch.

Responsible at Ricardoshops.ch: Heinz Krienbühl (Managing Director ricardoshops.ch), Lars Hanf (Head of Marketing), Michel Noverraz (Head of Brand & Advertising), Martina Situm (Marketing Project Manager). Responsible at Jung von Matt/Limmat: Andy Lusti, Maurus Zehnder (Creative Direction), Lorenz Clormann (Art Direction), Maren Beck (Text), Melanie Sellmann (Junior Art Direction), Sarida Bossoni (FFF), Simone Jehle, Laila Müller (Consulting), Markus Schärer (Executive Digital Director), Annina Walker (Art Direction Digital), Andrea Klainguti (Screen Design), Julia Grass, Amir Ferhatbegovic (Project Management), Ralf Brändli (Head of Technology), Jonas Grümann (Programming), Solid & Hallerfilm (Film Production), Rudi Haller (Producer), Tibor Glage (Director), Sten Mende (DoP), Jingle Jungle (Sound Design), Music: Adelphoi Music, London.