Kälinkom: Prominent viral spots for Ford Switzerland
The Kälinkom agency realized several viral commercials with prominent ambassadors for Ford Switzerland. The car brand is represented by Pirmin Zurbriggen and Tinkabelle, for example.
The commercials are intended to show that the celebrity brand ambassadors not only represent a Ford model, but also drive it privately, according to a statement from the agency. Freddy Nock, Gian Simmen and Ueli Kestenholz, Irina de Giorgi, Liza Andrea Kuster, Paloma Würth, Pirmin Zurbriggen, Stéphane Lambiel and Tanja Bachmann (Tinkabelle) are all involved.
The viral spots were realized in the environment of the respective celebrities. The short stories communicate new vehicle technologies of the individual models and build a bridge to Switzerland with the celebrities, the press release continues. The commercials will be shown at dealerships, at events and on the Internet.
Responsible at Ford Switzerland: Danijel Dzihic (Marketing Director). Responsible at Kälinkom & Partner: Rolf Kälin (overall responsibility and creation). Responsible at Zeitsprung: Fredy Messmer (producer), Selim Sevinc (production manager), Vladimir Jedlicka (director), Max Tsui (cinematographer), Daniel Ortleb (editor).
