Kälinkom & Partner: Inventing the largest beer tankard for the Rosengarten brewery
The Rosengarten Brewery is 138 years old. Its beer is appreciated by most beer connoisseurs far beyond the canton’s borders. And recently, even more so, thanks to an idea from Kälinkom & Partner.
The agency from Pfäffikon ZH has invented the largest beer stein for its customer Brauerei Rosengarten. It holds 10.4 liters and is actually a self-cooling beer keg over which the printed textile stocking is placed, transforming the KoolKeg into a giant beer stein.
Responsible at the Rosengarten brewery: Alois Gmür (master brewer). Responsible at Kälinkom & Partner: Rolf Kälin (Creative Direction), Rolf Kälin/John Leuppi (Concept), (Michael Stoz (Graphics), Henry Pierre Schultz (Photography).
Responsible at the Rosengarten brewery: Alois Gmür (master brewer). Responsible at Kälinkom & Partner: Rolf Kälin (Creative Direction), Rolf Kälin/John Leuppi (Concept), (Michael Stoz (Graphics), Henry Pierre Schultz (Photography).
