Coffee against advertising
Trend: Coffee and cola will soon be available for free or at a bargain price from vending machines in Japan: Companies that advertise on the machines will foot the bill for these refreshments.
Trend You will soon be able to get your coffee or cola for free or at a bargain price from vending machines in Japan: companies will pay for the refreshment by advertising themselves on the machines. The company Apex is equipping its 35,000 or so vending machines in the country with screens on which short advertising spots will run from June, as it announced in Tokyo on Wednesday. The 30-second video will be played while the customer waits for their drink. The paper cups will also be printed with advertising. According to Apex, the price of a drink will fall towards zero. Advertisers can expect their ads to run at the appropriate location: Apex vending machines are located in supermarkets, amusement parks, office buildings and schools, the company advertised.
