JWT+H+F helps Knorrli to a befitting sixtieth birthday
To mark Knorrli's 60th birthday, JWT+H+F launched a new campaign. At the heart of the advertising activities is the website developed by JWT+H+F partner agency Dotpulse.
To mark Knorrli's 60th birthday, JWT+H+F launched a new campaign. At the heart of the promotional activities is the website developed by JWT+H+F partner agency Dotpulse. On it, the 1000 best Swiss family recipes are collected. Individual recipes are taken from the constantly growing pool of recipes collected on the website to be used to develop advertisements, trade ads, POS material and a recipe brochure. Individual women who uploaded their recipes to the Knorr website were asked to be photographed for the campaign. There they appear right next to the respective recipe.
Responsible at JWT+H+F:
Mike Krüll (Creative Direction/Text), Isa McInnes (Art Direction), Sebastian Day (Graphics), Rainer Bühler (Strategic Planning), Petra Nigg, Cyprian Sutter (Consulting). Responsible at Unilever Switzerland: Reto Gamper (Category Director Savory), Christian Schenk, Nadja Schweizer (Brand Manager).
