JWT+H+F: National campaign developed for Heineken

The decisive factor for the return to the Maag-Areal was the beer manufacturer's desire for a stringent advertising presence. In developing the new campaign, the agency conducted a comprehensive market analysis of the Heineken consumer. The result of the conceptual and strategic work is a campaign that condenses the brand promise into a unique collage, as the agency writes in a press release. In it, the insights into the typical leisure behavior of the target group are transported unadulterated and directly onto the billboards. The motto of the campaign is: "Whether at the bar, in the swimming pool or at an open-air festival: the shared moment of enjoyment is a cool Heineken".
From now on, the various subjects can be seen throughout Switzerland in the form of advertisements and posters. At the same time, web banners will be placed on various portals.
Responsible at Heineken Switzerland: Frank Wilde (Group Brand Manager International Brands), Philipp Haeseli (Brand Manager). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick, Bruno Bertelli (creative direction), Martin Bettler, Cristiana Boccassini, Marco Viganò (graphics), Rainer Bühler, Salvatore Livecchi (strategy/concept), Reto Baumann, Jennifer Rimann (consulting)
Victoria Iwaszkowska (DTP), Alex Herzog/red.department (image processing).