JWT+H+F lays bait for duck hunting
Important wanted notices are adorning the country: Zurich-based advertising agency JWT+H+F is searching for the second most famous duck in the world on behalf of its new client ClearChannel. A big reward awaits the person who finds out who follows Donald Duck in second place on the popularity list.
Important wanted notices are adorning the country: Zurich-based advertising agency JWT+H+F is searching for the second most famous duck in the world on behalf of its new client ClearChannel. A big reward awaits anyone who can find out who follows Donald Duck in second place on the popularity list. Visual clues on the posters ensure that the search is not too difficult. The main aim of the whole promotional campaign is to prove the effectiveness of POS posters with hard facts based on the number of participants. The hunting season is open. Responsible at JWT+H+F: Remy Fabrikant (overall responsibility/CD), Mike Krüll (concept/text), Isa McInnes (art direction), Vanessa Lehmann-Spalleck, Franco Elsener (consulting)Responsible at ClearChannel Plakanda: Alfred Bieri (Marketing Manager)
