JWT+H+F launches new corporate design for Heineken

Among other things, the agency is launching a competition for talented up-and-coming bands. The main prize is an exclusive gig on the Heineken Stage at the Montreux Jazz Festival. The contest is being promoted with various POS and event measures, while Heineken is also making its presence felt in the cinema. Cine-Pictures will be used to draw attention to the star qualities of this uniquely fresh beer in Swiss-German movie theaters.
Responsible at Heineken Switzerland: Pascal Peltier (Marketing Director), Frank Wilde (Group Brand Manager International Brands), Philipp Häseli (Brand Manager), Thomas Trojanek (Junior Brand Manager).Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Anna Kindlimann (graphics), Mathias Bart (text), Reto Baumann, Jennifer Rimann (consulting), Victoria Iwaszkowska (DTP).