JWT+H+F: Climbing into the slaughterhouse with a chainsaw for Cleandent

To dramatize the function of the Cleandent floss holder, the creative agency JWT+H+F has smuggled figures into groups of people who certainly don't belong there. True to the motto "Get out what doesn't belong in", there are three search images in which people dressed in white represent white teeth. But there is something disturbing in the scene. A person also dressed in white, symbolizing leftover food. The advertising campaign will be shown on posters and in advertisements from November 7. Last year, JWT+H+F developed a complete corporate design for new client Cleandent.
Responsible at JWT+H+F: Grischa Rubinick (CD), Jürg Waeber (text), Franco Elsener (consulting), Jonathan Heyer (photography), Rohner Retouche (image editing), TypeDesign (final artwork), Novavista (production), Lotta Müller (styling). Responsible at Cleandent AG: Benito Passafaro (Managing Director).