JWT+H+F: Online campaign developed for Bayer Switzerland Elevit
Elevit Pronatal is a multivitamin preparation for the needs of mother and child during child planning, pregnancy and breastfeeding. In order to strengthen and expand its market leadership, the agency JWT+H+F is conducting an online campaign this spring.
The aim is to draw more attention to the valuable preventative effect of a multivitamin supplement containing folic acid such as Elevit, which, contrary to widespread belief, is already useful when a woman and man have children - and not just when a woman is pregnant, according to a press release from the agency. JWT+H+F developed a concept that makes it possible to deal with this topic in a playful way.
The core of the online campaign is a microsite where women can look into their future as mothers. A question "What will my baby look like?" is answered there. Interested women - and men too, of course - can upload pictures of themselves and their partners. And after just 8 seconds, a photo shows the result, which can be sent by e-card. Online banners draw attention to the topic and lead the target audience to the microsite described above.
The campaign runs from the beginning of March to the beginning of April and is available at http://rubrik.ch.msn.com/reportagen/babymaker.aspx to find.
Responsible at Bayer Switzerland: Daniel Bärlocher (Head of Marketing Nutritionals/Gastrointestinals), Anne Lange, Martina Kleinknecht (Brand Manager Elevit). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Rainer Bühler (strategy), Enrico Bachmann, Grischa Rubinick (creative direction), Denise Lehmann (art direction), Mathias Bart (text), Vanessa Lehmann-Spalleck (consulting), Henning von Vogelsang (online producer), Eyecatcher (programming).
The core of the online campaign is a microsite where women can look into their future as mothers. A question "What will my baby look like?" is answered there. Interested women - and men too, of course - can upload pictures of themselves and their partners. And after just 8 seconds, a photo shows the result, which can be sent by e-card. Online banners draw attention to the topic and lead the target audience to the microsite described above.
The campaign runs from the beginning of March to the beginning of April and is available at http://rubrik.ch.msn.com/reportagen/babymaker.aspx to find.
Responsible at Bayer Switzerland: Daniel Bärlocher (Head of Marketing Nutritionals/Gastrointestinals), Anne Lange, Martina Kleinknecht (Brand Manager Elevit). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Rainer Bühler (strategy), Enrico Bachmann, Grischa Rubinick (creative direction), Denise Lehmann (art direction), Mathias Bart (text), Vanessa Lehmann-Spalleck (consulting), Henning von Vogelsang (online producer), Eyecatcher (programming).
