JWT+H+F: Opening the battle for the last Kinder Bueno
JWT+H+F hat für Kinder Bueno von Ferrero eine Onlinekampagne realisiert. Diese knüpft an den bestehenden TV-Spot an.
In the TV commercial, a gentleman has just taken the last Kinder Bueno from the vending machine when a young woman rushes up and begs him to let her have it. In the commercial, he finally relents. In the online campaign, everyone now has the opportunity to determine the outcome of the chocolate romance themselves. Using banners, users are asked to find an answer to the question "Would you give up your Kinder Bueno?". Suggestions are available on the Kinderbueno.ch microsite and can be implemented directly into the film.
Responsible at Ferrero: Claudio Capello (Marketing Director), John Vetterli (Product Management). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Martin Bettler, Anna Kindlimann (graphics), Mathias Bart (text), Reto Baumann, Jennifer Rimann (consulting), Nathalie Hämmerli (dot.pulse).

