JWT+H+F: Exhibition of the 50 best Matura theses in the Canton of Zurich applied for
For the ninth time, Impuls Mittelschule, the public relations office of Zurich's secondary schools, is honoring the 50 best Matura theses in the canton of Zurich and presenting them to the interested public. As in previous years, the event is promoted by JWT+H+F.
"In order to set itself apart from the unobtrusive outdoor advertising for art and culture, the agency developed an appearance that breaks with convention and is therefore extremely catchy," reads a press release. The designed key visual makes it clear that the exhibition in the main hall of the ETH will not be a one-size-fits-all affair. On the contrary, visitors can look forward to seeing what delicacies await them.
The poster display is supplemented by BTL measures such as flyers, diplomas and invitations as well as guerrilla campaigns.
Responsible at Impuls Mittelschule: Alexandra Siegrist-Tsakanakis (overall responsibility), Dina Blattmann (exhibition design), Iso Kalberer (communication), Thomas Limacher (jury), Martin Stehli (advertising). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Denise Lehmann, Anna Kindlimann (graphics), Mathias Bart (text), Reto Baumann, Jennifer Rimann (consulting), Victoria Iwaszkowska (DTP).
The poster display is supplemented by BTL measures such as flyers, diplomas and invitations as well as guerrilla campaigns.
Responsible at Impuls Mittelschule: Alexandra Siegrist-Tsakanakis (overall responsibility), Dina Blattmann (exhibition design), Iso Kalberer (communication), Thomas Limacher (jury), Martin Stehli (advertising). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Denise Lehmann, Anna Kindlimann (graphics), Mathias Bart (text), Reto Baumann, Jennifer Rimann (consulting), Victoria Iwaszkowska (DTP).
