JWT/Factory: Mazda congratulates SI with singing display
As is well known, *Schweizer Illustrierte* is turning 100. To mark this special occasion in a fitting manner, Mazda, a long-standing advertising client, commissioned JWT/Fabrikant to create a special ad.
The agency used the assignment to create what is said to be the world's first singing print ad. No effort was spared to recruit several vocal heavyweights in faraway Japan - Mazda's homeland - for a birthday serenade, the agency says. With fervor, the illustrious choir now congratulates on the big anniversary.
Responsible at Mazda (Suisse): Matthias Walker (Marketing Director). Responsible at JWT / Manufacturer: Remy Fabrikant (overall responsibility), Andreas Mädler (CD), Isabelle Bischoff (AD), Mathias Bart, David Keller (text), Adrian Huwyler, (digital director), Monica Miraldi, Katrin Heinrichs (consulting), Rainer Bühler (strategy). Responsible for mushrooms Images: Pablo Kirschke (animation), Alexander Meier (direction). Sound studio: Selmi Tonstudio. Producer: Renzo Selmi, Chris Grunder.
