JWT/Fabrikant: Brand campaign for Mazda
Breaking conventions to make things better: That has always been the Mazda Spirit. Drawing on this unique brand attitude, Mazda is treating Switzerland to a Christmas brand campaign that doesn’t feature a single car.
The Mazda brand wants to provide a counterpoint to the superficial Christmas hype by encouraging people to take Christmas back into their own hands. To take time for the real values of Christmas. In doing so, Mazda is breaking with traditional Christmas conventions. And helps to make Christmas even better for everyone. The four image-text motifs appear as large-format advertisements, posters, public transport advertising, animated e-panels, newsletters, Christmas cards and POS material.
Responsible at Mazda (Suisse): Matthias Walker (Marketing Director), Anne Thorens (Manager Communication & Events), Valentine Volery (Communication & Motor Shows Specialist). Responsible at JWT/Fabrikant: Remy Fabrikant (CEO), Scarlett Gaus (Strategy Director); Fery Elghol (Overall Project Management); Rahel Nemitz (Art Direction); Cagdas Cakmaktas (Art Direction and Lettering), Bernhard Vögele (Desktop Publishing). Responsible for media at Mindshare: Matthias Wandel (Director Client Leadership); Svetlana Savatic (Manager Client Leadership).
