JvM does seductive PR work
The Zurich-based advertising agency Jung von Matt wants to encourage people to buy sexy lingerie with a PR campaign.
The advertising agency Jung von Matt (JvM) has been awarded the PR mandate for the lingerie brand Agent Provocateur in Switzerland. Following an agency evaluation, AP Fashion opted for the Zurich agency. The British label is opening its first Swiss store with seductive lingerie and sexy accessories at Bärengasse 10 in Zurich in October. In view of this, the five-strong public relations unit at Jung von Matt is working on the implementation of a PR campaign.
