JvM/Limmat: Living room concerts for digital radio campaign
SRG has launched the "Living Room Concerts" campaign. The goal of this integrated campaign is to highlight the immersive experience made possible by digital radio. The cross-media concept was developed by Jung von Matt/Limmat.
The so-called "living room concerts" could be won via the SRG digital radio competition. Now, stars like soul singer Seven or Ritschi visit the winners at home and perform the music directly in their living rooms. The concerts are broadcast via a video stream and can thus be followed on Digitalradio.ch.
The campaign was launched last November. TV, ads, banners, radio trailers, POS measures and a dedicated landing page on the Internet were used. The musicians also interacted with their fans directly via their Facebook and Twitter accounts. The next living room concert will take place on Tuesday, 19.1. at Carmen from Weggis. Pop singer Ritschi will rock her apartment.
The campaign was launched last November. TV, ads, banners, radio trailers, POS measures and a dedicated landing page on the Internet were used. The musicians also interacted with their fans directly via their Facebook and Twitter accounts. The next living room concert will take place on Tuesday, 19.1. at Carmen from Weggis. Pop singer Ritschi will rock her apartment.
Responsible at SRG: Simon Meyer (Corporate Communications SRG), Béatrice Merlach (Head of Communications and Marketing SR DRS), Ernst Werder (Project Manager Digital Marketing SR DRS). Responsible at Jung von Matt/Limmat: Tom Seinige, Alexander Jaggy (CD), Samuel Christ, Dominik Marosi (text), Patrick Beeli, Claude Eberhard, Bruno Manser (AD), Ariel Zumstein (graphics), Claudia Camenisch, Felix Zürcher, Martin Samsel (consulting), David Lüscher (consulting web), Cyrill Hauser (PR), Ilonka Galliard (FFF/Art Buying), Siro Micheroli, Roman Peritz (direction), Combo Entertainment (production), Kirschner Music (scoring).
