JvM/Limmat: When the Chäferli is no longer a Chäferli
Jung von Matt/Limmat has created new ad campaigns for Fritz+Fränzi magazine. The campaigns focus on controversial topics such as bulimia, violence, and juvenile delinquency.
With illustrations in children's book style, figures are shown, each of which stands for a typical child's pet name. The normally sweet characters are all conspicuous for their problematic behavior, with which they bid farewell to their childlike innocence. For example, the "Prinzässli"' who willingly vomits, the "Spätzli" who has just stolen a sweater or the "Chäferli" who beats up another "Chäferli".
The ads and posters have been appearing in family-oriented magazines throughout German-speaking Switzerland since December.
Responsible at Fritz+Fränzi: Thomas Schlickenrieder (Publishing Director Fritz+Fränzi). Responsible at Jung von Matt/Limmat: Lukas Frei (CD), Christian Schnellmann (text), Adrian Merz (AD), Deborah Herzig (art buying), Ariane Sonderegger (consulting), Nathalie Kilany, Johan Potma, Christoph Abbrederis (illustrations).
