JvM/Limmat: Miggy piggy bank promotes Migros prizes

A Disney-style film shows Miggy in her everyday life. Every time the lady of the house comes home with groceries, Miggy and the second pet, a white cat, are happy. Because every time there is a cuddle for the cat and the money just saved for Miggy. No wonder Miggy becomes rounder and rounder over time.

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Miggy presented both the makers and the client with an unusual situation, the agency writes in a statement. In the beginning, there was a regular film shoot without any main actors. Scenes first had to be shot and edited into the finished film before it was possible to bring Miggy to life in this environment. And there, too, a lot of imagination was needed. From the first woodcut-like dummies to the animated Miggy, more than two months of pure animation time passed.

Responsible at the Federation of Migros Cooperatives: Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communications Directorate), Christoph Vogler, Désirée Strassmann (Umbrella Brand Project Management). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez, Alexander Jaggy, Michael Rottmann (CD), Diana Rossi (text), Daniel Serrano (AD), Laura Grümann (graphics), Rolf Helfenstein, Fabian Röthlisberger, Michèle Gutmann, Milène Huber (consulting), Dan Nessler (consulting online), Claude Eberhard, Wim Roelfs (AD Online), Notarmon Buchli (banner programming), Ilonka Galliard (artbuying), Akama (direction), Wanda Productions (film production), Mikros Image (animation), Elefant (animation tag on/banner), Massiv Music (music).