JvM/Limmat: New campaign realized for Migros
Migros is kicking off its 2010 advertising campaign with a large-scale price offensive and has commissioned Jung von Matt/Limmat to promote its budget line, M-Budget.
In TV commercials, posters and advertisements, after the Christmas shopping frenzy, we learn what else M-Budget's affordable products can be used for. The campaign can be seen immediately on all channels throughout Switzerland. It is being expanded with an extensive banner campaign. Video ads link to the M-Budget websitewhere all films and advertisements can be found, and an official M-Budget Facebook fan page provides a platform for exchange among the brand's fans.
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Responsible at Migros: Oskar Sager (Head of Marketing), Marc Engelhard (Head of Marketing Communications), Désirée Strassmann (Brand/Label Management), Bettina Huwyler (Brand/Label Management). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (CD), Livio Dainese (text), Fernando Perez (AD), Christina Baeriswyl (graphics), Rolf Helfenstein, Fabian Röthlisberger, Michèle Gutmann, Milène Huber (consulting), Claude Eberhard (AD Online), Wim Roelfs, Dana Lückel (realization online), Dan Nessler (consulting online), Ilonka Galliard (FFF), Erasmo Palomba (artbuying), Michael Fueter (director), Condor Films AG (film production), Armin Zogbaum (photography), Olivier Yoshitomi (image editing).
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Responsible at Migros: Oskar Sager (Head of Marketing), Marc Engelhard (Head of Marketing Communications), Désirée Strassmann (Brand/Label Management), Bettina Huwyler (Brand/Label Management). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (CD), Livio Dainese (text), Fernando Perez (AD), Christina Baeriswyl (graphics), Rolf Helfenstein, Fabian Röthlisberger, Michèle Gutmann, Milène Huber (consulting), Claude Eberhard (AD Online), Wim Roelfs, Dana Lückel (realization online), Dan Nessler (consulting online), Ilonka Galliard (FFF), Erasmo Palomba (artbuying), Michael Fueter (director), Condor Films AG (film production), Armin Zogbaum (photography), Olivier Yoshitomi (image editing).
