JvM/Limmat: Going round in circles with Smart
The advertising agency Jung von Matt/Limmat has developed an iPhone app for Smart and Lautundspitz. When you load the party page on your iPhone, a tiny spinning Smart car now appears.
The advertisers at Jung von Matt/Limmat have developed an iPhone application for Smart and Lautundspitz. When the party page is uploaded via the iPhone, a tiny rotating Smart appears instead of the normal loading animation. This is intended to emphasize the agility of the small vehicle, with the message using the slogan "Smart. Tiny turning circle".
Responsible at Mercedes-Benz Cars: Doris Lengwiler (Head of Marketing Communication), Fulvio D'Aurelio (Coordination Advertising and Trade Marketing). Responsible at Lautundspitz: Daniel Saxer (CTO)
Ruben Welsch (Head of Sales). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (CD), David Hanselmann (AD), Livio Dainese (text), Matthias Fürst (graphics), Thomas Hinderling, Dominik Daeppen, Ariane Sonderegger (consulting).
