JvM/Limmat makes Switzerland the European champion - in train driving
The SBB and the two national team stars, Magnin and Philippe Senderos, played a game of cat-and-mouse over whether Switzerland had already been crowned European champion. It has—in train travel.
"Switzerland are European champions". A few weeks ago, Swiss national team stars Ludovic Magnin and Philippe Senderos confidently and somewhat prematurely proclaimed this message from billboards all over Switzerland. The portraits show the two of them in red kit surrounded by the most beautiful Swiss landscape. It was not until the resolution phase that the focus changed and the poster campaign's sender was revealed. Behind the now blurred portraits of the football stars, a composition by SBB can now be seen. The headline "Switzerland is European champion" is supplemented with the addition "On the train". With the confusion game realized by Jung von Matt/Limmat, SBB presents itself as a partner of Euro 08 and draws attention to its many additional services and special offers in connection with the games.
Responsible at Swiss Federal Railways SBB:
Reto Meissner (overall responsibility), Eliane Tschudi (project management), Franziska Pasqua (media). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), Livio Dainese (text), Inken Rohweder (AD), Rolf Helfenstein, Fabian Röthlisberger, Simone Jehle, Jonas Brändli (consulting), Noë Flum (photography), Didi Knall, Erasmo Palomba (art buying). Süsstrunk & Jericke (image processing).
Responsible at Swiss Federal Railways SBB:
Reto Meissner (overall responsibility), Eliane Tschudi (project management), Franziska Pasqua (media). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), Livio Dainese (text), Inken Rohweder (AD), Rolf Helfenstein, Fabian Röthlisberger, Simone Jehle, Jonas Brändli (consulting), Noë Flum (photography), Didi Knall, Erasmo Palomba (art buying). Süsstrunk & Jericke (image processing).
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