JvM/Limmat: Launch campaign for the new Mercedes station wagon
Jung von Matt/Limmat has created a launch campaign for the market introduction of the Mercedes-Benz super estate. Ads, posters and a TV commercial advertise the features of the new E-Class.
The advertisements focus on the new design, while special posters dramatize the load capacity of the estate and position the E-Class as a family saloon. In the TV commercial, the focus is on the new Airmatic air suspension, which is so soft that hardly any jolts are noticeable in the car. A level of comfort that is unlikely to appeal to young parents - after all, the shaking and rocking of the car is one of the best ways to get babies to sleep.
Responsible at Mercedes-Benz: Doris Lengwiler (Head of Marketing Communications). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (CD), Patrick Beeli, Fernando Perez (AD), Samuel Wicki, Livio Dainese (text), Ariel Zumstein (graphics), Ilonka Galliard (agency producer), Thomas Hinderling, Angela van der Sman (consulting), Michael Saxer (camera), Lukas Gähwiler (editing), Jingle Jungle (sound design).
