JvM/Limmat marches out the Znüni transformers

 
Together with the canton of Basel, Health Promotion Switzerland is launching a campaign for healthy kindergarten and school snacks to combat the rampant obesity among children. Today, one in five children in Switzerland is overweight, and in Basel it is one in four. At the heart of the Jung von Matt/Limmat campaign is the blue snack box, which is well known in Basel. Parents are encouraged to fill it together with their children in a sensible way and with healthy contents. Together with Health Promotion Switzerland, Jung von Matt/Limmat has created a special unit for this purpose: the Znüni-Transformer. They transform themselves from the contents of the blue suitcase into energizing fruit and vegetable agents. The campaign is running on posters in the greater Basel area. There are no plans yet to roll it out in other cantons, but Health Promotion Switzerland would like to see it:
Peter Burri Follath (overall responsibility, Head of Communications), Victoria Graf (Campaign Coordinator), Daniela Maag (Deputy Program Manager) and Thomas Steffen (Department of Health of the Canton of Basel-Stadt) Responsible at Jung von Matt/Limmat:
Alexander Jaggy (Creative Direction), Lukas Frei (Art Direction), Thomas Ammann (Text), Yves Gerteis (Graphics), Ilonka Galliard, Erasmo Palomba (Art Buying), Fabian Röthlisberger, Michèle Gutmann, Milène Huber (Consulting), Hans-Jörg Walter (Photography and Model) and Lukas Gloor, Pictura (Image Editing).